Project Description

Belle France

Belle France needed some help on their Adwords management. Previously managed by a large national agency, the account was lacking in direction and scope.

We totally over-hauled the account with the following;

  • Built a new account structure which was internationally scalable
  • Reduced the number of irrelevant terms by intense and ongoing negative keyword generation
  • Built specific audiences for display and RLSA retargeting
  • Developed ad-copy that exhibited extremely high CTR even on 1st impression non-brand
  • Reduced CPA by over 40%
  • Built a Bing account – the previous agency completely ignored this area. This drove incredibly cost-effective conversions
  • Increased the number of leads to the point where we had to pause for 6 weeks to allow the team to catch up and recruit more staff!

We also:

  • Provided ongoing comprehensive competitor analysis
  • Developed the Google Analytics integration to give greater detail
  • Researched offline opportunities, working with Waitrose on audience segmentation and an exceptional brand advert
  • Data analysis across sectors of the business such as holiday uptake, forward booking position, call tracking data and more
  • Worked with the in-house team to improve conversion rates
  • Worked on landing-page campaigns for ebook promotions
  • Ran successful Facebook campaigns
  • Work in close operation with other agencies
  • Provided SEO analysis
  • Provided reporting

Social Media
Data Analysis
Call Tracking
Conversion Optimisation




Let’s Work Together

Interested in how we can do the same for you? Drop us a line below with an indication of your budget and we will get back to you!