Loading...
BELLE FRANCE2017-12-30T15:58:04+00:00

Project Description

Belle France

Belle France needed some help on their Adwords management. Previously managed by a large national agency, the account was lacking in direction and scope.

We totally over-hauled the account with the following;

  • Built a new account structure which was internationally scalable
  • Reduced the number of irrelevant terms by intense and ongoing negative keyword generation
  • Built specific audiences for display and RLSA retargeting
  • Developed ad-copy that exhibited extremely high CTR even on 1st impression non-brand
  • Reduced CPA by over 40%
  • Built a Bing account – the previous agency completely ignored this area. This drove incredibly cost-effective conversions
  • Increased the number of leads to the point where we had to pause for 6 weeks to allow the team to catch up and recruit more staff!

We also:

  • Provided ongoing comprehensive competitor analysis
  • Developed the Google Analytics integration to give greater detail
  • Researched offline opportunities, working with Waitrose on audience segmentation and an exceptional brand advert
  • Data analysis across sectors of the business such as holiday uptake, forward booking position, call tracking data and more
  • Worked with the in-house team to improve conversion rates
  • Worked on landing-page campaigns for ebook promotions
  • Ran successful Facebook campaigns
  • Work in close operation with other agencies
  • Provided SEO analysis
  • Provided reporting
SKILLS NEEDED

PPC
Analytics
Social Media
Data Analysis
Call Tracking
Conversion Optimisation

CATEGORIES

PPC

VIEW LIVE WEBSITE

Let’s Work Together

Interested in how we can do the same for you? Drop us a line below with an indication of your budget and we will get back to you!

LET’S TALK