Belle France

Belle France needed some help on their Adwords management. Previously managed by a large national agency, the account was lacking in direction and scope.

We totally over-hauled the account with the following;

• Built a new account structure which was internationally scalable
• Reduced the number of irrelevant terms by intense and ongoing negative keyword generation
• Built specific audiences for display and RLSA retargeting
• Developed ad-copy that exhibited extremely high CTR even on 1st impression non-brand
• Reduced CPA by over 40%
• Built a Bing account – the previous agency completely ignored this area. This drove incredibly cost-effective conversions
• Increased the number of leads to the point where we had to pause for 6 weeks to allow the team to catch up and recruit more staff!

We also:

• Provided ongoing comprehensive competitor analysis
• Developed the Google Analytics integration to give greater detail
• Researched offline opportunities, working with Waitrose on audience segmentation and an exceptional brand advert
• Data analysis across sectors of the business such as holiday uptake, forward booking position, call tracking data and more
• Worked with the in-house team to improve conversion rates
• Worked on landing-page campaigns for ebook promotions
• Ran successful Facebook campaigns
• Work in close operation with other agencies
• Provided SEO analysis
• Provided reporting