Rawgaia Superfood Skincare

A vegan, organic and natural skincare brand, Rawgaia’s online presence had been managed by the company’s owner, who required a stronger social media presence, but didn’t have time to grow and manage this herself.

We emphasised the vegan USP and the brand’s 100% clean approach to skincare, capitalising on the current market trends for #greenskincare and #sustainablebeauty.

At a glance – Instagram profile after one week of activity:

• Following grew from 3,979, prior to activity, to 4,276
• Clicks to the site rose by 600%
• Impressions rose from 42 per week, prior to activity, to 2,571
• Reach rose from 14 per week, prior to activity, to 571