Our expert PPC management DELIVERS brands the results they need to SOAR above the rest.
PPC, or Pay-Per-Click is a method of marketing which uses adverts that appear when users search. A PPC advertiser is then charged every time their advert is clicked. This is different to SEO, where the click is free.
Adwords is by far the biggest platform with Bing having their own version. Adwords has Adwords Express, aimed at small businesses attempting to manage their accounts but we would recommend using the full Adwords platform.
We can plan your account and strategy across Google & Bing, covering local businesses to multi-national, multi-lingual campaigns.
With PPC, you can cover as many or as little keywords as you like. This means you can drive awareness within minutes. It is incredibly versatile, with many different areas that can help you manage your spend.
You can also use remarketing, a tactic whereby your visitors can continue to see adverts on other websites, driving awareness. PPC also works with other methods like SEO and Social Media, capturing potential buyers at different stages of their journey. You can also use PPC to test different messages, make users aware of promotions, protect your brand, engage previous visitors, inform what content you should be writing and more!
Expert setup by our PPC GLOOPERS means your account will drive insight into what works from day one.
We offer PPC management from as little as £249 a month as part of our integrated marketing packages. These packages aim to give you coverage across PPC, SEO and Social Media. Each business is different, so we would chat to understand your aims and objectives and advise on budget for the clicks themselves.
Our integrated marketing aims to grow your business by giving you coverage over the main marketing channels.
With PPC integrated into other marketing, your brand will be easily found, meaning more visibility and more sales.
So now, you may be wanting a little bit more concrete information. How does all this apply to your business? How much do you need to spend? To answer these questions, we need to know about your business and your objectives. Drop us a message through our contact form and we will happily undertake some initial research to give you some firmer ideas.
With GLOOP, you are never a cog in the machine. We act as an extension of your marketing team, working closely with you to achieve your success. After all, if you succeed, so do we!
Our PPC Management
PPC Research
Understanding your business is critical. Your aims and objectives and knowing the effects of your other marketing methods all make up our research phase.
PPC Planning.
Keyword & competitor research including SEO, content and social. What do customers search for and what do they respond to? This helps us plan the structure of your account.
PPC Campaigns
We then build and set live campaigns. We then constantly monitor and optimise your accounts giving you full reporting along the way so you are in the know.
Our PPC team has experience of running small startup accounts to multi-lingual, £multi-million accounts running across more than a dozen countries across the world.
The flexibility and power of Pay-Per-Click are well documented and together with a comprehensive SEO and Social Media presence, you can really start to dominate the search experience.
Pay-Per-Click can cover:
- Display banners
- Brand protection
- Promotions
- Countdowns to an event or sale
- In-app advertising
- Longtail keyword strategies
- Geographic and demographic bidding
- Device specific bidding
Not to mention!
- Targeted messaging dependant on behaviour or keyword
- Remarketing
- Shopping campaigns
- Bidding based on weather and all other sorts of variables
- Country and language specific messaging
- Shortcuts to important pages on your site
- Much, much more!
