When brands lack online authority and social media presence, they leave consumers questioning their trustworthiness, their strength as a company, their goals, visions and ethos. Being active on social media as a brand is like taking centre stage, grabbing the mic, looking your audience in the eye and saying, I AM HERE!
People want to connect with you, want to be recognised and receive value – in the form of entertainment, pop culture, information and inspiration. There is nothing more off-putting than a customer searching for a brand’s socials and seeing ‘no results found.’ In a highly competitive, over-saturated market, businesses need to bridge the gap between consumer and corporation, turning viewers into fans and fans into customers. We’ll show you how.